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Hershey Entertainment and Resorts Company is a privately held company based in the U.S. state of Pennsylvania. Milton S. Hershey established HE&R in 1927 to distinguish and separate his chocolate manufacturing company from his other... business ventures. All of his non-chocolate producing businesses were established as Hershey Estates, renamed HERCO, Inc. in 1976 and Hershey Entertainment and Resorts Company in 1998. More from Wikipedia Read more